'Twilight' what's the deal?

Over the past few months I have been wondering what is the deal with these 'Twilight' books. Every where I go people are talking about them. A few weeks ago I ironically ended up at a 'Twilight' party. It was quite hilarious, but I was shunned by those in attendance when I announced that I had never read the book. I heard about these books a long time ago and didn't have much interest----a vampire love story--not typically my genre. The more and more I heard about it, the less I actually wanted to read it. I get turned off by fads. After all, I have never read a single 'Harry Potter' book. Well, with the release of the new book, I couldn't go anywhere with out hearing about it. Radio stations talked nonstop about the obsessed women who lived through these books. Finally, my curiosity got the best of me and I started reading the first book. I am half way through it and still confused about this phenomena. Frankly, I'm bored to tears(don't hate me--my friends who love this book). It's definitely an easy read, but I have yet to be impressed by it. I still don't get what all the hoop-la is about. My friend told me it didn't get good until the tenth chapter, but I have now far surpassed that point, and am wondering "should I waste any more time on this book?"